Commission a sector review
You choose the niche. We review up to 100 websites in it on the same criteria in the same period, and give you figures across the whole niche, never site by site, with no business named.
$25,000One niche you choose, up to 100 sites
What a commissioned review is
A sector review reads a whole niche at once: every website in it checked the same way, in the same weeks, so the figures can be set side by side and cited.
A commissioned review is one you ask for. You name the niche, we agree the sites and the period with you, and the review is yours first.
What is included
- Up to 100 sites in one niche, chosen with you
- Every site reviewed on the same criteria in the same period, with the method set out so you can cite it
- A full review with charts and worked examples, in figures across the niche, never site by site, and no business named
- Yours alone for two weeks before copies go on sale
- A briefing for your team on what it shows
How it runs
- Scope, agreed in writingWe agree the niche, the websites in it and the period with you, in writing, before any site is read.
- The preliminary reviewWe read every website in the niche on the same criteria, the way a visitor sees it.
- The final review, two weeks laterTwo weeks after the preliminary review, every website is read again. The figures come from the final review.
- Yours alone for two weeksWe deliver the review to you, with its method and evidence. For two weeks nobody else can buy it.
- Then copies go on saleAfter that, copies of the full edition go on sale for two weeks. Its findings hold for four weeks from the final review.
Who it is for
- Plaintiffs’ firmsWho look for the problems we find: how common each one is across a niche, and which ones lead to demand letters and lawsuits.
- ReportersWho cover how brands handle their customers’ data, and need figures across a whole niche, with a method they can cite.
- Insurers and investorsWho need to know where the risk sits before they cover or back a brand, set against the rest of its niche.
- Retailers, marketplaces and buyersWho check a brand before they stock it or buy it, and want to know how its niche handles its visitors’ data.
- Consumer brandsWho want to know where they rank in their niche: the same checks across up to 100 websites like theirs.
Interested?
Tell us the niche, what you want to find out and when you need it. We will reply by email.