Library

Reports and audits

Everything we publish. A sector report audits a group of storefronts in one sector on the same criteria and shows what we observed in aggregate, naming no business. A published audit is the dated public record for one site.

Sector reportUS Direct-to-Consumer Retail · 23 storefronts · read 30 Sep 2026The Choice Gap: US Direct-to-Consumer Retail, September 2026Twenty-three storefronts across beauty, apparel and home asked shoppers to choose what happens to their data. What we observed when shoppers said no.Read the report

No audits are published yet. A clean result is published once the site owner has it. When an audit finds something, the owner has 28 days to put it right; then we audit again and publish what we observe that day, fixed or not.