The FTC alleged that BetterHelp shared sensitive mental-health information, including email addresses and whether someone was in therapy, with Facebook, Snapchat, Criteo and Pinterest for advertising after promising to keep it private. BetterHelp agreed to an order with $7.8 million for consumer refunds. The order bans sharing health data for ads and requires express consent before other sharing, deletion of data held by third parties, and limits on how long data is kept.
BetterHelp ordered to refund customers after sharing therapy data with ad platforms
$7.8 millionWhy it matters for your siteHashed emails and ‘lookalike audience’ uploads are still sharing data with ad platforms.
Health dataSource: Federal Trade Commission
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