The plaintiffs claimed that the Meta Pixel, Google Analytics and other third-party tools on Advocate Aurora’s website, MyChart patient portal and scheduling app disclosed patient data. The class covered about 2.5 million people from October 2017 to October 2022. Advocate Aurora agreed to a $12.225 million class settlement, with payments capped at $50 per person, and had removed the tracking tools.
Advocate Aurora Health settles class claims over the Meta Pixel on its patient portal
$12.225 millionWhy it matters for your siteA standard ad pixel on a patient portal can expose a health system to a class settlement worth millions.
Tracking pixelsSource: HIPAA Journal
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